The Buyer - Katie Canfield: highs & lows of taking events online during Covid

Every sector of the drinks industry has had to face up to unique challenges during the Covid-19 lockdown around the world. The worlds of PR, tastings, conferences and live events were also all thrown up in the air when we could no longer meet up face to face. Here Katie Canfield of US PR and events business, O’Donnell Lane, explains how it has quickly adapted to such an extent that is now running a wide range of conferences, webinars, tastings via Zoom, not just to its usual audience in the US, but is able to connect the industry all over the world.