Our Services

Innovative Events

We create spectacular events of all sizes for trade and consumers that are designed with acute attention to detail and thorough communication with our clients throughout the planning and production process. From intimate gatherings of high-level trade and media attendees to large-scale events with thousands of attendees, we ensure all moving parts are carefully managed—by our own team as well as our network of vendors and venues that have remained loyal to us throughout the years. We plan and host wine tours for press and trade both domestically and abroad, ensuring that each and every experience reflects positively on the brand, the place and the client.

Trade Relations

In the face of an ever-evolving, increasingly discerning consumer, it is of utmost importance to maintain strong relationships with the industry gatekeepers: wine buyers, independent retailers, restaurateurs, sommeliers, beverage directors, and others. We focus on targeting these individuals, the true brand ambassadors who ensure visibility at their respective points of sale and communicate the stories behind the products and brands we represent to the end consumer. We maintain an extensive list of trade contacts, both local (West Coast) and in other top US markets—New York, Texas, Florida, and Illinois—that we have developed through our past experiences working with the top U.S. importers, distributors, and state-run liquor control boards.

content & Copywriting

The right messaging at the right moment is essential for any successful marketing strategy. This requires thoughtful planning of a comprehensive communication strategy that is tailored to the platform and the audience, all while maintaining a consistent tone of voice. It also requires flexibility, as messaging must also consider and be respectful of current events and the state of the industry as a whole. Our team excels at content creation—from applying creativity and prose to social media content calendars, to coordinating partnerships with key influencers who will increase visibility and grow audiences. For copywriting, we apply our extensive experience in journalism and storytelling to our services including website copy, blog posts and email newsletters. No matter the end goal, ODL works collaboratively with clients to fully understand the brand essence and ensure that it is translated correctly and effectively across all communications.

Strategic Planning

Our team brings more than two decades of experience in strategic retreat moderation and strategic and action plan development. We offer expertise in all aspects of strategic planning: consumer and trade research, both qualitative and quantitative; brand development, positioning and messaging strategy; direct to consumer marketing evaluation and strategy development; hospitality and customer service training; event strategy and execution; sponsorship strategy and development; and communications and advertising strategy with plan execution. Recent strategic plans include: The Symposium for Professional Wine Writers at Meadowood Napa Valley, Wine BC 2030 for the British Columbia Wine Institute (Canada), Idaho Wine 2020 (USA), Zinfandel Advocates and Producers (USA).

U.S. Market Readiness

For wineries and regions exploring or expanding in the U.S., our Market Readiness Program offers a clear, practical pathway to success. Through market education, route-to-market strategy, and optional in-market support, we help producers navigate the complexities of the U.S. trade system with clarity and confidence. We combine deep category knowledge with actionable tools and industry connections—empowering clients to define their strategy, identify the right partners, and build a sustainable presence in the market.

Learn more about our tailored market entry programs by contacting team@odonnell-lane.com.