Strategic Planning

Our team brings more than two decades of experience in strategic retreat moderation and strategic and action plan development. We offer expertise in all aspects of strategic planning: consumer and trade research, both qualitative and quantitative; brand development, positioning and messaging strategy; direct to consumer marketing evaluation and strategy development; hospitality and customer service training; event strategy and execution; sponsorship strategy and development; and communications and advertising strategy with plan execution. We have developed strategic plans for various regional associations in the U.S. and Canada, including: Wine Growers British Columbia (Wine BC 2030), Idaho Wine Commission, Zinfandel Advocates and Producers, and the Symposium for Professional Wine Writers.